Power Hero

Think about how much electricity surrounds you. Power lines, lights, signs, outlets — imagine how far you’d have to travel to get away from electricity completely.

But if power is all around us, why is it so difficult to find charging for electric vehicles (EVs)?

This question is what sparked a startup called Power Hero to wonder, “Why are we reinventing the gas station model for EVs? If power is everywhere, all we need are more intelligent solutions to share it.”

Power Hero addresses critical pain points that represent billions in stranded demand: older homes lacking sufficient electrical capacity, apartment complexes where charging installation is prohibitively expensive, and public-charging queues that deter EV adoption.

Its PowerPac offers flexible configuration to eliminate these barriers entirely—users charge the unit at home during off-peak hours, then deploy it for EV charging when needed. The unit can be wall mounted or wheeled in place. This scalable solution captures revenue from customers that high power fixed infrastructure providers abandon.

Complementary to PowerPac is the company’s Cameo ‘Airbnb’ network which leverages an installed base of millions of home Level 2 chargers to provide affordable neighborhood charging to those that cannot afford a PowerPac solution. In addition, the Cameo network cures the anxiety of being stranded anywhere. Where there’s a community there’s likely a home-charger available to provide emergency charging, if it’s Cameo-enabled.

Power Hero is positioned to dominate several emerging charging market segments before competitors recognize their potential.

Its modular and flexible design options adapt to any space constraint, while its wheeled model requires zero installation— just plug, charge, and deploy. As EV adoption accelerates and infrastructure struggles to keep pace, Power Hero offers investors the opportunity to capitalize on both the problem and the solution in a market that's projected to explode over the next decade.

Power Hero’s business model consists of:

Hardware sales — Sales to government entities, property developers, retailers, and car dealerships with residuals.

Leasing — Offering a lease-to-own model primarily for direct-to-consumer sales.

User subscriptions — Device subscriptions with power usage, software updates, and related services. This model ensures predictable, recurring revenue.

Power Hero has created a prototype of its Cameo system and is expected to launch in Q1 2026. A prototype of its PowerPac unit is expected later this year, when the company also expects to begin generating revenue.

Team Background

Esmond Goei - Co-Founder & CEO

Esmond is a serial entrepreneur who started Power Hero a year after selling his previous company, a solar-powered battery systems business.

Earlier in his career, he co-founded nHancement Technologies, a communications company. And before that, he was Chairman of Centigram, a telecommunications company that was eventually acquired.

Esmond served as Managing Director of Transtech Ventures, an international venture-capital firm, and began his career as Vice President of the Venture Capital Division with TD Ameritrade, a financial-services company.

He earned a Bachelor’s degree in Electrical Engineering from Queen’s University and an MBA from Ivey Business School at Western University.

Rob Kent - Co-Founder & CMO

Rob joined Power Hero in August 2017 and was appointed as its Vice Chairman and Chief Marketing Officer in February 2018.

In addition to his role, he is a partner at First Wave Partners, a company helping startups get off the ground and scale their business.

Previously, he was a CEO in the medical-device sector, overseeing a manufacturer of portable home oxygen devices that had notable partnerships including Verizon. Before that, he was Vice President of Operations with Tridien Medical, another medical device company.

Earlier in his career, Rob held managerial roles with Covidien, a medical-device company that was acquired by Medtronic in 2015. Prior to that, he served six years in the U.S. Navy as a surface warfare officer.

He earned a Bachelor’s degree in Economics from the U.S. Naval Academy and an MBA from the University of California, Irvine.

Co-Investors